The Marketing Table is the go-to place for the best marketing articles for industrial manufacturing.
We read the trade press, the analyst reports, and the research so the people running manufacturers and distributors don’t have to. What makes the cut: the articles a president, a CEO, or a sales and marketing leader should read, each with a few lines on why it matters to the business.
We don’t write the news. We find the best of it and put it on the table.
Who’s at the table
When I started Duplia, I needed to stay current on two fast-moving things at once: the industrial manufacturing market, and marketing itself, with AI changing the job. So I built an AI system to read the trade press, analyst research and association data every day and bring me the few pieces worth a president’s time.
I read them, and I decide what makes the table. I’d rather share the reading list than keep it. The Marketing Table is that list, opened to anyone who runs, sells for or markets a manufacturer or distributor.
Patricia Gunter, founder and editor
Patricia has spent more than 25 years in industrial B2B and manufacturing marketing, including heading marketing for the Americas at AMMEGA and earlier roles at Emerson. She recently founded Duplia with the mission of bringing fractional CMO leadership to industrial companies and manufacturers.
What you’ll find here
- Buyer behavior. How industrial buyers research, choose, and purchase.
- AI & search. How buyers find suppliers now.
- Channel & distribution. Distributors, partners, and go-to-market.
- Pricing. Positioning, transparency, and margin.
- Trade shows & brand. Events and reputation in industrial markets.
- Budgets & benchmarks. What marketing teams spend, do, and measure.
- Leadership. How the C-suite thinks about marketing.
Editorial policy
- Independent. We choose what to share on merit, not on who published it.
- Credited. Every post links to the original article and names the publisher and author. The article belongs to them.
- Brief. We say what the article found and why it matters. We don’t reprint it, and we don’t rewrite it.
- Human-approved. An AI system does the first read and drafts the notes. Nothing is published until the editor has read it and approved it.
- Built for the top of the house. CEOs, presidents, and sales and marketing leaders at manufacturers and distributors.
Have an article we should see? Write to the table or email hello@themarketingtable.com.
Pull up a chair.
