Topic
AI & search
AI, search, and how buyers find suppliers.
-
Buyers Use AI to Research. 69% Still Call a Rep Before They Decide.
Gartner’s survey of B2B buyers finds 45% used generative AI in a recent purchase, mostly for vendor and product research, while 69% turned to a sales rep to validate what the AI told them. The rep’s job is moving from…
Source: Demand Gen ReportRead →: Buyers Use AI to Research. 69% Still Call a Rep Before They Decide.
