Topic
Leadership
How CEOs and presidents think about marketing.
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15 Global CMOs Name Five Priorities for 2027. The First Is Making Marketing an Executive-Level Growth Function.
Fifteen chief marketing officers, interviewed in depth for MIT Sloan Management Review, named the same five priorities for the year ahead. The list starts with marketing’s place in the company and ends with a metric that no longer works.
Source: MIT Sloan Management ReviewRead →: 15 Global CMOs Name Five Priorities for 2027. The First Is Making Marketing an Executive-Level Growth Function. -
Hirose Electric Americas’ President Mark Kojak: The Connector Makers That Handled Tariffs Best Did Not Rely on Price Increases Alone
Hirose Electric Americas’ president, Mark Kojak, joined the ECIA Manufacturer Council. His priorities read as a customer list: who they buy from, how they find parts, and what they are told when costs move. Industrial Distribution’s David Mantey interviews him.
Source: Industrial DistributionRead →: Hirose Electric Americas’ President Mark Kojak: The Connector Makers That Handled Tariffs Best Did Not Rely on Price Increases Alone -
Eaton Reorganized Marketing Around Its Buyers. An Early Pilot Produced More Than 600 Qualified Leads in Nine Months.
Eaton rebuilt its marketing around five global centers of excellence. One holds eight teams aligned to buyers, from machine builders to data centers. Content Marketing Institute reports that an early pilot, aimed at machine builders, generated more than 600 qualified…
Source: Content Marketing InstituteRead →: Eaton Reorganized Marketing Around Its Buyers. An Early Pilot Produced More Than 600 Qualified Leads in Nine Months. -
Companies Running Four or More Sales Play Best Practices Grow Revenue Up to 1.9 Times Faster
Companies that execute four or more sales play best practices grow revenue up to 1.9 times faster than their peers. That is from Bain & Company’s January 2026 Commercial Excellence survey of 1,125 commercial leaders across industries.
Source: Bain & CompanyRead →: Companies Running Four or More Sales Play Best Practices Grow Revenue Up to 1.9 Times Faster -
Manufacturing Day 2026: Five Numbers to Know Before You Open the Doors
On Friday, October 2, manufacturers across the country open their plants to students, parents and neighbors. For one day, the plant is the marketing department. Here is the reading list.
Source: The Manufacturing InstituteRead →: Manufacturing Day 2026: Five Numbers to Know Before You Open the Doors -
18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.
18% of marketing leaders have already eliminated roles because of automation. Gartner predicts that by 2030, AI will let the majority of high-performing marketing teams eliminate the traditional bottom rungs of the corporate ladder.
Source: GartnerRead →: 18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.