Topic
Content Marketing Institute
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B2B Marketers Put AI First and Headcount Last in 2026 Budgets
Content Marketing Institute’s annual benchmark of 1,015 B2B marketers finds 45% plan to spend more on AI tools next year and 9% on people. Nearly all use AI already. Barely half say it made the work better.
Source: Content Marketing InstituteRead →: B2B Marketers Put AI First and Headcount Last in 2026 Budgets
