Topic
Content Marketing Institute
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Up to 72% of AI Answers to Educational Queries Name No Brand, Conductor’s Study Finds
Conductor ran 14,000 API calls through four AI models and found that as many as 72% of answers to educational queries named no brand. In comparison answers, the same brand led 91% of the time.
Source: Content Marketing InstituteRead →: Up to 72% of AI Answers to Educational Queries Name No Brand, Conductor’s Study Finds -
Anthropic Began Watermarking Claude’s Output in August. Marketing Leaders Say the Label Is Not the Problem
Anthropic began embedding invisible watermarks in Claude-created output in August, a move tied to new EU AI Act disclosure rules. Content Marketing Institute’s Jodi Harris reports what six marketing leaders make of it.
Source: Content Marketing InstituteRead →: Anthropic Began Watermarking Claude’s Output in August. Marketing Leaders Say the Label Is Not the Problem -
Eaton Reorganized Marketing Around Its Buyers. An Early Pilot Produced More Than 600 Qualified Leads in Nine Months.
Eaton rebuilt its marketing around five global centers of excellence. One holds eight teams aligned to buyers, from machine builders to data centers. Content Marketing Institute reports that an early pilot, aimed at machine builders, generated more than 600 qualified…
Source: Content Marketing InstituteRead →: Eaton Reorganized Marketing Around Its Buyers. An Early Pilot Produced More Than 600 Qualified Leads in Nine Months. -
B2B Marketers Put AI First and Headcount Last in 2026 Budgets
Content Marketing Institute’s annual benchmark of 1,015 B2B marketers finds 45% plan to spend more on AI tools next year and 9% on people. Nearly all use AI already. Barely half say it made the work better.
Source: Content Marketing InstituteRead →: B2B Marketers Put AI First and Headcount Last in 2026 Budgets