Topic
Buyer behavior
How industrial buyers research, choose, and purchase.
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Two-Thirds of B2B Buyers Would Rather Not Talk to a Rep
Gartner surveyed 646 B2B buyers between August and September 2025. 67% prefer a rep-free purchase, and 45% used AI tools during a recent buy. Digital Commerce 360’s read: manufacturers and distributors will step up spending on digital commerce, self-service, and…
Source: Digital Commerce 360Read →: Two-Thirds of B2B Buyers Would Rather Not Talk to a Rep
