Marketing belongs at the table.
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A Seven-Year Study of 72 Companies Finds Leaders Often Misidentify What Their Customers Value
Tectorius Rebuilt Its Product Pages Around the Questions Engineers and Distributors Ask
Up to 72% of AI Answers to Educational Queries Name No Brand, Conductor’s Study Finds
MSC Industrial Nearly Doubled Daily In-Person Customer Contacts With About 170 Fewer Field Reps
21% of Event Attendees Have Used AI to Find Events. 55% Check the Exhibitor List Before They Go.
Topic
Four professors write in Harvard Business Review that companies often misidentify the drivers of customer value, even after heavy spending on feedback and competitor tracking, and shift priorities so often that customers are confused.