The best marketing articles for industrial manufacturing.
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B2B Buyers Spend 29% More With Suppliers That Get the Buying Experience Right
The Typical B2B Purchase Now Involves 13 Insiders and 9 Outsiders
18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.
Manufacturers Expect Sales Up 4.3% and Costs Up 5.0%. Prices Get Only 3.7%.
IMTS 2026 Draws More Than 90,000 Registrants and a Record Floor Density
B2B Marketers Put AI First and Headcount Last in 2026 Budgets
B2B Buyers Spend 29% More With Suppliers That Get the Buying Experience Right
The Typical B2B Purchase Now Involves 13 Insiders and 9 Outsiders
18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.
Manufacturers Expect Sales Up 4.3% and Costs Up 5.0%. Prices Get Only 3.7%.
IMTS 2026 Draws More Than 90,000 Registrants and a Record Floor Density
B2B Marketers Put AI First and Headcount Last in 2026 Budgets
Topic
Forrester’s State of Business Buying, 2026 finds the typical buying decision now involves 13 internal stakeholders and nine external influencers. Procurement is a decision-maker in 53% of buying cycles. More than 60% of buyers run a trial before they commit.
