Lonestar Electric Supply opened its Nashville branch in spring 2025 with a six-month campaign aimed at 644 licensed electrical contractors within about 30 miles. The grand opening drew more than 200 electrical contractors and 30-plus vendor partners. tED Magazine lists the campaign among its 2026 Best of the Best winners.
What the article says
tED Magazine published the 2026 Best of the Best winners for integrated promotional campaigns on September 23. Lonestar Electric Supply expanded into Tennessee in spring 2025 with a Nashville branch and ran a coordinated six-month campaign, the “Nashville Marketing Blitz.” It mixed digital, physical and in-person contact, focused on 644 licensed electrical contractors within a roughly 30-mile radius of the branch, and was built around one message: “Win More Projects with Lonestar.” The grand opening drew more than 200 electrical contractors and 30-plus vendor partners. The other winners named are Atlantic Coast Electric Supply, Schaedler Yesco Distribution, Intermatic and Acuity.
Why it matters at the top of the house
The first number carries the lesson. Lonestar defined its market as a list: 644 licensed contractors within reach of one building, and it built the campaign for them. The campaign ran six months around one message. The article reports turnout at the opening, not sales, and it does not say how many of the 200 came from the 644.
Source: tED Magazine, “2026 Best of the Best Winners: Integrated Promotional Campaign,” by tED Magazine (no byline), September 23, 2026. The Marketing Table shares the link and a note on why it matters; the article and its copyright belong to the publisher.
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