This week’s stories each start from the customer’s problem rather than the catalog: a distributor that answered the electrician shortage with its own trade school, a supply house that tracks government actions on material costs for its contractors, a manufacturer that took its message to the podcasts younger engineers listen to, a distributor whose digital channels now carry 37% of its revenue, and a carved-out air-treatment company that dropped its former parent’s name to tell customers it now stands on its own.
Warshauer Electric Supply won tED’s video award with its answer to the electrician shortage: its own trade school.
tED Magazine named seven video winners in its 2026 Best of the Best awards. Warshauer’s 2-minute, 17-second video presents WTRADE, an adult trade school for electricians, through its instructors and students. Source: tED Magazine.
The 2026 Supply House of the Year tracks government actions on material costs for its customers, on its own website.
Charles D. Sheehy, a 75-year-old Massachusetts supply house, runs a Commodity Watch tool on its website that tracks government actions tied to material costs. Contractor customers quoted in the profile credit the company with working through availability and escalation with them. Source: Supply House Times.
Siemens found younger circuit-board engineers listening to podcasts. One episode drew nearly 2,500 views and downloads.
Siemens moved a message it had published in white papers to a podcast and LinkedIn Live after audience research showed younger engineers consumed content differently. The article reports no pipeline or revenue figures. Source: Content Marketing Institute.
Watsco’s ecommerce sales rose 10% in the third quarter and made up 37% of its revenue over the past year.
The HVAC distributor says the contractors it serves digitally are growing faster and are more loyal. Its mobile apps have more than 73,000 active monthly users. Source: Digital Commerce 360.
Dürr CTS is now Envanio: a 1,300-person air-treatment company drops its former parent’s name a year after the carve-out.
The industrial exhaust air treatment business was carved out of the Dürr Group in November 2025 and says the new name reflects its independence. It has about 1,300 employees in 16 locations across 12 countries, and launched the name with the tagline “bridging environment and industry.” Source: Products Finishing.
One article a day, every day, on LinkedIn and at themarketingtable.com. Follow The Marketing Table on LinkedIn, and forward this to someone who runs an industrial business.
Each story links to our note on it, and each note links to the original article and credits its publisher and author. The Marketing Table shares the link and a note on why it matters; the articles and their copyright belong to the publishers.
Leave a Reply