The best marketing articles for industrial manufacturing.
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73% of B2B Buyers Will Now Place an Order Above $50,000 Online, Up From 59% in 2022
B2B Buyers Spend 29% More With Suppliers That Get the Buying Experience Right
The Typical B2B Purchase Now Involves 13 Insiders and 9 Outsiders
18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.
Manufacturers Expect Sales Up 4.3% and Costs Up 5.0%. Prices Get Only 3.7%.
IMTS 2026 Draws More Than 90,000 Registrants and a Record Floor Density
B2B Marketers Put AI First and Headcount Last in 2026 Budgets
73% of B2B Buyers Will Now Place an Order Above $50,000 Online, Up From 59% in 2022
B2B Buyers Spend 29% More With Suppliers That Get the Buying Experience Right
The Typical B2B Purchase Now Involves 13 Insiders and 9 Outsiders
18% of Marketing Leaders Have Cut Roles to Automation. Gartner Sees the Bottom Rung Gone by 2030.
Manufacturers Expect Sales Up 4.3% and Costs Up 5.0%. Prices Get Only 3.7%.
IMTS 2026 Draws More Than 90,000 Registrants and a Record Floor Density
B2B Marketers Put AI First and Headcount Last in 2026 Budgets
Topic
73% of B2B buyers are comfortable placing an order of more than $50,000 online, up from 59% in 2022. McKinsey’s 2026 Global B2B Pulse Survey of nearly 4,000 decision-makers in 13 countries finds buyers using an average of ten channels…
