Topic
Channel & distribution
Distributors, channel partners, and go-to-market.
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73% of B2B Buyers Will Now Place an Order Above $50,000 Online, Up From 59% in 2022
73% of B2B buyers are comfortable placing an order of more than $50,000 online, up from 59% in 2022. McKinsey’s 2026 Global B2B Pulse Survey of nearly 4,000 decision-makers in 13 countries finds buyers using an average of ten channels…
Source: McKinseyRead →: 73% of B2B Buyers Will Now Place an Order Above $50,000 Online, Up From 59% in 2022
