Navien has sent three product trailers across the United States and Canada. The program has been on the road for a little over a year. The Wholesaler’s Ruth Mitchell collects accounts from 11 manufacturers, distributors and rep firms that take training to the customer by truck, van and trailer.
What the article says
The Wholesaler’s feature, published October 1, gathers first-person accounts from 11 companies: Bello, Davenport Associates, Fieldpiece, F.W. Webb, LMP Sales, Navien, Noritz America, Pedrollo Group USA, Pepco Sales and Marketing, Platsky and Spirotherm. Navien’s Brett Butler, marketing communications manager, says three trailers have gone all over the United States and Canada, and that contractors and wholesalers at the stops hear about new products, programs and promotions. Bello, a brand founded in 2024, put its vehicle on the road in the last week of January and has put 29,000 miles on it, says managing director Eric Phelps. Pedrollo’s trailer has run since February 2022 and lets visitors run live pump races against other brands, says Jana Bartlett, director of marketing communications and strategy. The answers were lightly edited for style and clarity, the magazine notes.
Why it matters at the top of the house
Eleven companies decided that the product should travel to the counter and the job site instead of waiting for the customer at a show. Four of the 11 accounts come from people with marketing in their title, and one comes from a product trainer. The accounts are the companies’ own, and none reports a sales result, an attendance figure or a cost, so the article shows the decision and the program, not what it returned.
Source: The Wholesaler, “The New Classroom,” by Ruth Mitchell, October 1, 2026. The Marketing Table shares the link and a note on why it matters; the article and its copyright belong to the publisher.
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